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Link building results in web traffic. It is that simple. Every web master who has ever attempted to earn a living from their web site properties has found out soon enough that finding traffic is not easy, and that one of the best ways to do it is to get their web sites to rank highly in the search engines for the keywords that best characterize their sites.

Sites that rank highly in the search engines tend to be those which are linked to from other sites from all over the web. So how do you manage to get the required backlinks?

The optimal way is to write great content for your web site and encourage people to link to that content. But this poses something of a catch-22 type situation, because it is hard to convince people to link to you if you cannot first get them to your site to check out that content. So, much of your initial backlink generation comes down to do-it-yourself operations. You generate articles and place backlinks into the resource area at the bottom of the article, and then you submit those articles to article directories in the hope that other people download them and add them to their site.

This approach does work as a link building method, but it can be slow and tedious. An alternative to this is to employ a service which takes your articles and automatically adds them to the web sites of people who have agreed to place articles from the service onto their web site. I have reviewed this kind of automated link building service in some depth at http://www.neurolinkerreview.com/

Another strategy to secure backlinks is to post comments to other people's sites and use a backlink as part of your signature. This is yet another very time consuming approach, but it can work well. Unfortunately it is impossible to automate this idea in any way because robots cannot understand the blog posts to which they are responding, and they cannot generate useful responses.

But there is an alternative to this. Instead of posting comments, a robot could certainly spin a blog post and submit it to hundreds of blogs in a blogging network. This is much the same as article distribution, except that the posts end up on blogs, and people can respond to them. This is another of the automated methods for generating links discussed in my review.

If you want to get underway with the automation of your link building efforts, I suggest reading my Neurolinker review to see what is involved.

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